The British Council is the United Kingdom’s international organisation for cultural relations and educational opportunities. Its work in the arts aims to increase audiences for international creative work in this country and for UK work globally. Cultureshock has collaborated with the British Council for over 10 years on a variety of projects – from research and content generation to film and digital productions.
Transform UK / Brazil
Transform was an arts and creativity programme spanning the four years between the Olympic Games in the UK and Brazil (London 2012 – Rio 2016). The programme developed the artistic dialogue between the UK and Brazil for mutual benefit and long-term impact. Transform enabled artists and professionals from the arts sector in both countries to share experiences and collaborate, bringing about significant creative and social change for institutions, individuals and communities.
Cultureshock was commissioned to create the Transform brand and roll it out across digital platforms (website, social media), printed communications (posters, banners, leaflets, postcards) and events.
UK Now is an arts and culture platform from the British Council, designed to lead a creative dialogue that connects UK arts and culture with Chinese audiences. Based on the offer of original and new experiences, opportunities and insights, the site encompasses theatre, dance, the visual arts, literature, architecture, design, film, music, fashion, creative skills, arts and technology.
Cultureshock designed a mobile-first bilingual website using insights from China-based audience experts on market aesthetics and expectations. Bringing our own knowledge to demonstrate best practice, we defined the information architecture and structure and sourced the Anglo-Chinese developers Qumin for specialist local web-user behaviour knowledge. Crucial was the close collaboration with British Council teams in UK and China, building trust to allow us to manage full delivery of the project.
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UK at Venice Biennale
We created a series of films and social media edits that showcase British artist Phyllida Barlow’s ambitious installation for the British Pavilion at the Biennale Arte 2017 in Venice.
In 2015 Cultureshock was commissioned to create three films for the British Council at the Venice Biennale. We made films for the national pavilion of Scotland with artist Graham Fagan and for Wales in the Venice pavilion with artist Helen Sear. The third film was an overview of British art from all corners of the Biennale presented by Tim Marlow, Director of Artistic Programmes at the Royal Academy.
The Edinburgh Showcase is a biannual event organised by the British Council to promote the best new contenders in contemporary British performing arts to overseas programmers and venues.
Following similar major projects delivered for the 2013 and 2015 Edinburgh Showcase, the British Council asked Cultureshock to produce 30 films profiling the theatre and dance companies selected for Edinburgh Showcase 2017.
The series featured interviews with artists and existing footage of their work. Alongside these, we also created social media trailers for each company.
David Shrigley: Lose Your Mind
In 2016 British Council asked us to make a series of behind the scenes films showcasing David Shrigley’s Lose Your Mind exhibition in Guadalajara, Mexico. We created the films and social media assets in both English and Spanish.