SBE describes itself as a global tribe of individuals, partners and progressives devoted to creating extraordinary experiences for its community. It is a leading global hotel and lifestyle brand, which in 2017 expanded by taking over the legendary Morgans group (Raleigh, Delano, Shore Club) as well as the Hakkasan group. SBE is interested in building connections and conversations with its community through culture.

Mondrian Doha – Brand

Through our creative design studio we have connected with the SBE Group to deliver all the Operating Supplies and Equipment elements for the Mondrian Doha, the latest hotel in the group expansion. We have also delivered branding for numerous food and beverage outlets and content for the website and social media campaigns in Doha.

Our work has expanded into the whole range of SBE hotels, with projects in development with the HYDE and Sanderson in London.

We have developed the key Mondrian Hotel Brand Book as a stand-alone product designed to be shared across the globe explaining the vision of Mondrian hotels and what the experience of staying with Mondrian really means.

We have produced the first social media film for the launch of the Doha hotel this autumn. It is designed to begin a teaser campaign slowly revealing the new design and architecture of the hotel.