In View magazine, published 3 times per year, is for Friends of the gallery and seeks to engage with its increasingly diverse audience with a fresh insight. The Friends are a group of over 8,000 individuals who believe in the mission of the gallery, and support and promote its work.
Dulwich Picture Gallery was the world’s first gallery designed to display art for the public, and holds masterpieces by Rembrandt, Rubens and Canaletto, housed in a unique building designed by Sir John Soane. The Gallery is widely recognised for its revelatory temporary exhibitions as well as offering unique and contemporary perspectives on Old Masters.
Dulwich Picture Gallery appeals to a range of audiences, primarily classically cultured visitors to its collection and exhibitions and contemporary cultured visitors to its festivals and public programmes. The Dulwich Picture Gallery guide is included with In View magazine and is distributed to an additional 22,000 readers (30,000 in total circulation).
The guide is distributed free of charge in the gallery, via direct mail to the Gallery’s members and distributed across London to shops, cafes, galleries and other cultural venues.