A brief history of Science

Our pithy new guidebook celebrates the Science Museum's 100th birthday.

As it geared up for its 100th birthday celebrations in 2009, the Science Museum asked Cultureshock to replace its pocket-sized guide with a publication that was more substantial and appealing. Our response was this 96-page illustrated book conceived both as a definitive guide to the museum's galleries and as an attractive souvenir for visitors to keep.

Cultureshock's design team worked closely with the Science Museum's publishing wing to devise a format that was accessible, practical and easy to use. Meanwhile our editors helped to redraft the curators' text in a form which added focus and fun to its scholarship.

The new book stands out thanks to a beautiful and distinctive ‘wrap-around' cover photograph by Edina van der Wyck and a simple ‘floor-by-floor' structure that showcases the museum's many attractions with elegant clarity.